The First Step to Getting Traffic to a Website:


COULD YOUR WEBSITE BE EMPLOYEE OF THE MONTH?
THE TOP 5 QUALITIES OF A HIGH-PERFORMANCE WEBSITE
by Heather Bischop, WSI
As a business owner, you understand the importance of creating and maintaining a
successful, high-performance team of employees.
A company is only as good as the people who work for it, so it is only logical that you
seek out the best employees with qualities that will make them, and in turn, you,
successful. Good employees are your best asset – they help your business profit
through their diligence, commitment, and expertise.
This is why you spend a great deal of time, effort, and money to find and retain the
best of the best to staff your company. But, what about your website?
In fact, there are many similarities between high-performance employees and highperformance
websites. If you compare the two, you’ll see how similar they really
are, and from there, you can take steps to help your business’ website become your
newest Employee of the Month!
Top 5 qualities of your best, highperformance
employees:
Top 5 qualities of a highperformance
website:
1. Strong and consistent work ethic 1. Consistently attracts qualified traffic
2. Excellent interpersonal skills 2. High interactivity with site visitors
3. Solid business fundamentals 3. Reflects industry best practices and
business knowledge
4. Ability to network effectively within
the organization
4. High link popularity and reciprocal
link exchange
5. Ambition and desire to grow
professionally
5. Ability to be updated with fresh
content, tools and technology
1. STRONG AND CONSISTENT WORK ETHIC
(CONSISTENTLY ATTRACTS QUALIFIED VISITOR TRAFFIC)
Your best employees are those who perform consistently and truly work for
the company. If an employee does not work hard for you consistently, it’s
not likely that you would keep him or her on staff. The same principle should
apply to your website.
A great website works for your business, not against it. Your website, if
optimized correctly for search engines and marketed effectively, will bring
online visitors to you and will convert browsers into buyers. If it’s not
working for you, why continue to employ it?
2. EXCELLENT INTERPERSONAL SKILLS
(HIGH INTERACTIVITY WITH SITE VISITORS)
A great employee works well with your customers. So should your website
work well with visitors to your site.
Websites that are only basic online brochures are simply not effective in
today’s advanced and highly competitive online environment. An effective
website should contain a wealth of resources for your customers, including
downloadable resources such as white papers, answers to frequently asked
questions, and opportunities to contact the company and offer feedback.
3. SOLID BUSINESS FUNDAMENTALS
(REFLECTS INDUSTRY BEST PRACTICES AND BUSINESS KNOWLEDGE)
You expect your employees to understand what is required of them and to
apply business fundamentals and best practices in their job. Your website
should be no different. A website that is built to industry standards and
utilizes industry best practices for design and functionality will be effective
and appreciated by your customers. Implementing best practices such as
Web accessibility guidelines is simply a smart thing to do as the online world
becomes more and more focused on the end-customer’s needs.
4. ABILITY TO NETWORK EFFECTIVELY WITHIN THE ORGANIZATION
(HIGH LINK POPULARITY AND RECIPROCAL LINK EXCHANGE)
Networking has long been an important part of business. Employees who
network effectively are a great asset to you, since they will increase your
visibility within the local market place. Effective websites apply the same
principle through reciprocal link programs. Linking to another website that
your customers would find beneficial, and having them link to you in return,
increases your visibility in search engines like Google and Yahoo!. Reciprocal
link programs are beneficial to both businesses, and the added, pertinent
links on the site are beneficial to the website user as well.
5. AMBITION AND DESIRE TO GROW PROFESSIONALLY
(ABILITY TO BE UPDATED WITH FRESH CONTENT, TOOLS AND TECHNOLOGY)
Your website, just like your employees, should change and evolve as its role
in your business changes in order to ensure that their ‘skills’ do not become
obsolete. Websites should be designed in a way that makes them easily
updatable. If you do not update your website with current information and
leading-edge technologies, your readers will become disenchanted with it and
are less likely to return to it.
Only when your website starts working for you as diligently and effectively as your
best employees, will you see how much it can benefit your business. Learn how to
make your website worthy of the “Employee of the Month” plaque by contacting a
WSI Internet Consultant near you!
No part of this article may be republished or reprinted without express written consent of
Research & Management Corporation/WSI.
© 2006 RAM. All rights reserved.

If you answered “no” to any of these questions, it’s time you contacted us for your FREE WSI Webscan ($349 value, limited time only).

Our role as your local Internet Marketing Consultant is to help your business realize the full profit potential of the Internet. That potential goes far beyond just selling products and services online. At WSI, we have a wide range of specialized tools and can offer you a variety of affordable Internet Marketing Solutions tailored specifically for your business.

The Internet can do all of the above for your business, but first…

You can’t do Business if your customers can't find you!

The ability for your business to be found easily online relies on your ranking within the top Internet search engines, i.e. Google, Yahoo and MSN. Your WSI WebScan Report can help you to fully understand your current ranking within these search engines and what you can do to improve your position.

Ranking among the top of search engine results can be more effective than any advertising you’ve ever done for your business combined.

The WSI WebScan allows us to create an accurate picture of where your website is positioned against other businesses within your industry on the Web including:

         Your business’ current ranking in the top search engines as compared to your competitors’

         A high level review of key elements on your site that may be hindering your business’ ability to attract and convert visitors into customers

         Recommendations on what you can do to improve your competitiveness on the Internet

Improve your search engine ranking and convert
MORE visitors into customers!

Your WSI Internet Marketing Consultant will prepare your WebScan Report and present the findings to you at your place of business at a time that’s convenient for you. There is no cost or obligation on your part for the WebScan.